发展体育旅游 助力乡村振兴——基于酒埠江旅游风景区的个案分析

Developing Sports Tourism and Promoting Vitalization of Rural Areas: A Case Study of Jiubu River Scenic Spot

采用文献资料、实地考察、逻辑分析等研究方法,对酒埠江旅游风景区的个案进行研究,旨在为酒埠江或其他地区发展体育旅游-助力乡村振兴提供思路与参考。研究表明:体育旅游的发展与乡村振兴的总要求或总目标存在一定程度的契合,体育旅游对乡村经济、产业、人口、文化、环境5个方面的发展起着促进作用。酒埠江风景区虽具备较好的体育旅游自然资源,但在资源开发和环境保护以及项目指导人才等方面存在问题与不足,这些问题阻碍了酒埠江乡村经济的发展。针对这些问题,本文提出“3+1”模式共同协调发展、开发多样化的旅游商品、走可持续发展道路、重视人才等策略。

By using the methods of literature, on-the-spot investigation and logical analysis, this paper makes a case study of Jiubu river scenic spot, aiming at providing ideas and references for the development of sports tourism and rural revitalization in Jiubu river or other areas. The research shows that there is a certain degree of agreement between the development of sports tourism and the general requirements or objectives of rural revitalization. Sports tourism promotes the development of rural economy, industry, population, culture and environment. Although Jiubu river scenic area has good natural resources of sports tourism, there are still some problems and shortcomings in resource development, environmental protection and project guidance personnel, which hinder the development of rural economy in Jiubu River. In view of these problems, this paper puts forward the strategies of "3+1" mode, such as coordinating development, developing diversified tourism commodities, taking the road of sustainable development, and attaching importance to talents.