关于上海网球大师赛塑造城市文化品牌的研究——基于共生理论的视角

Research on Shanghai Tennis Masters in shaping city culture brand——Based on the perspective of symbiosis theory

运用文献资料法、逻辑分析法、专家访谈法等,总结城市文化品牌的四个特征,即历史底蕴、城市名片、文化内涵、商业价值。基于共生理论的视角研究上海网球大师赛与城市文化品牌的共生关系。研究表明:在共生单元、共生界面、共生环境、共生模式四个维度上,上海网球大师赛和城市文化品牌具有相互契合的共生效应。结论:上海网球大师赛具备城市文化品牌的四个特征,促进了上海的城市文化品牌建设,对于上海构建全球体育名城、促进城市发展和文明进程起到重要的推动作用。

With the methods of literature review,logic analysis and expert interview,the paper summarized the 4 characteristics of city culture brand:historical deposits,city card,cultural connotation and commercial value.Based on the symbiosis theory,the symbiotic relationship between Shanghai Tennis Masters and city culture brand was studied.The study shows that in the 4 dimensions of symbiotic unit,symbiotic interface,symbiotic environment and symbiotic model,Shanghai Tennis Masters and city culture brand have the symbiotic effect of mutual agreement.It is concluded that Shanghai Tennis Masters with the 4 characteristics of city culture brand,have promoted the construction of Shanghai's culture brand,and played an important role in the construction of a famous global sports city,promoting the development of the city and the process of civilization in Shanghai.