形态语义学与配饰道具应用研究——以武汉时尚服饰橱窗展示为例

Application of Morphological Semantics and Accessory Projects in Fashion Clothing Shop Window Display

时尚服饰橱窗展示设计通过对空间形式的创造与组织安排,借助一定的配饰道具的应用,能够体现出个性鲜明的时尚服饰橱窗。本文时尚服饰橱窗展示设计以武汉市大型商业服饰橱窗为例,运用设计形态语义学知识,对其支撑和装饰功能语义、顾客心理与市场语义进行分析和评价,阐述时尚服饰橱窗配饰道具设计和应用方式,为个性鲜明的强吸引力的时尚服装橱窗设计实践提供参考。

Fashion dress window display design can reflect the distinctive personality of fashion dress window through the creation and organization of space form and the application of certain accessories and props. This paper takes the large-scale commercial dress window in Wuhan as an example, uses the knowledge of design morphology semantics to analyze and evaluates its support and decoration functional semantics, customer psychology and market semantics, elaborates the design and application of fashion dress window accessories props, and provides a reference for the design practice of fashion dress window with distinct personality and strong attraction.