新媒体时代高校创新文化的内涵及其建设途径

Ways to Construct University’s Innovation Culture in the New Media Era

高校创新文化是高校育人的内在需求,也是国家发展战略的外在要求。新媒体时代具有互动性、即时性、丰富性等主要特点,如何利用新媒体的优势,克服目前我国创新文化发展中出现的官本位现象、评价体系过于单一、学术封闭、诚信文化缺乏等问题便显得尤为重要。要想建设和发展高校创新文化,可以从利用新媒体进行创新文化的内核建设、利用新媒体进行创新文化的外层建设、利用新媒体挖掘创新文化的源泉、加强新媒体管理队伍建设等几方面着手。

The innovation culture of universities is not only the inherent demand of educating people, but also the external requirement of national development strategy. The New Media Era has the characteristics of interactivity, immediacy, richness, etc. It’s important to take advantages of the new media to overcome the problems in the development of China's innovation culture such as the current official culture, simple evaluation system, academic closure and the lack of credibility, etc. In order to develop university’s innovation culture, we can use the new media to carry out the core construction and the outer layer of innovation culture, as well as exploring the source of innovation cultureand strengthening the development of new media management team.