电子商务环境下冷链物流存在的问题与对策研究——以连云港市为例

Research on the Problems and Countermeasures of Cold Chain Logistics Under the Environment of Electronic Commerce——Taking Lianyungang as an Example

近年来,随着城镇居民生活水平的提高和电子网络的普及,人们对于生鲜农产品的需求和购买方式也出现了变化,因此,国内冷链物流市场发展迅速。文中首先从资源的供给和电商物流的趋势分析连云港市生鲜和农产品冷链物流的发展现状,进而阐释了制约冷链物流发展的原因,并就人才引进、地方特色、RFID技术推广方面提出具体建议。

In recent years,with the improvement of the living standards of urban residents and the popularization of electronic networks,people s demand for fresh agricultural products and purchase methods have also changed,and the domestic cold chain logistics market has also developed rapidly as a result.Firstly,this paper analyzes the development status of cold chain logistics of fresh and agricultural products Lianyungang from the supply of resources and the trend of e-commerce logistics,and then explains the reasons restricting the development of cold chain logistics,and puts forward some concrete suggestions on the introduction of talents,local characteristics and the popularization of RFID technology.