服装电商虎门模式研究

Research on Humen Model of Clothing E-commerce

虎门作为国内外服装产业重镇,其服装电商发展日趋成熟,成为国内外服装电商发展的典范。文中通过对虎门服装电商产业发展的特色、启示及趋势分析,为国内外服装电商发展提供可参考借鉴的服装电商“虎门模式”。

Humen,as a major city in the garment industry at home and abroad,has become a model for the development of apparel e-commerce.Through the characteristics,enlightenment and trend analysis of Humen garment e-commerce industry development,this paper provides reference for the development of clothing e-commerce “Humen model”.