自媒体赋权语境下大学生身份建构的二重化

Exploring the Dualization of College Students’ Identity Construction in the Context of Media Empowerment

在互联网产生初期,一些人就认为它将带来一种赋权效应,随着媒介信息技术的革新,自媒体应运而生,其低门槛易操作、交互强传播快的特征将互联网赋权效应发挥到最大。自媒体赋权促使大学生自我意识前所未有地觉醒,为大学生提供了崭新的资源和规则,以及迥异于日常互动场所的自我展演空间,为大学生赋予了第二重身份——数字化虚拟身份。然而,大众文化裹挟下的自媒体赋权具有虚假性和失控性,由此建构起来的大学生虚拟身份与既有现实身份之间存在巨大的断裂与冲突。双重身份的并行导致大学生陷入价值选择迷思,双重身份的冲突致使大学生陷入身份认同危机,双重身份的博弈影响大学生全面发展。大学生身份建构的二重化旨归在于促进大学生虚拟自我与现实自我的双向融合,引导大学生在身份焦虑的克服中获得人格健全,帮助大学生在虚实和谐的身份经营中获得全面发展。

In the early days of the internet, some people believed that it would bring a kind of empowerment effect. With the innovation of media information technology, the media came into being, and its characteristics of low threshold, easy operation, strong interaction and fast transmission brought the internet empowerment effect into full play. The self-media empowerment promotes the unprecedented awakening of college students’ self-consciousness, provides them with new resources and rules, as well as self-exhibition space which is quite different from the daily interactive places, and endows them with the second identity of digital virtual identity. However, the self-media empowerment under the influence of mass culture is false and out of control. There is a huge gap and conflict between the virtual identity of college students and the existing real identity. The parallel of dual identity leads college students into the value choice myth, the conflict of dual identity leads to college students into the identity crisis and the game of dual identity affects the comprehensive development of college students. The dual purpose of college students’ identity construction is to promote the two-way integration of virtual self and real self, guide college students to get sound personality in overcoming identity anxiety, and help college students to get comprehensive development in the identity management of virtual and real harmony.