社交媒体平台的用户自主设计广告研究

Exploration and Experiment of Shanghai Cultural Reform and Development

本文通过比较传统网络广告与社交媒体广告的差异,从互联网品牌用户和个人用户两个角度出发,分析社交媒体平台下的用户自主设计广告具有设计思维大胆创新,提高信息传播速度和反馈数据真实有效的优势和特点。得出用户自主设计广告有助于企业与消费者之间建立良好的沟通,协助广告行业良性发展的结论。

Through comparing the difference between the traditional internet advertising and social media advertising in this paper, from the view of both internet brand users and individual users, analysis of the users’ self–design advertising has the advantages and characteristic of bold innovation design thinking, high speed of information transmission and real and effective feedback data under the social media platform. Summed up the conclusion of users’ self–design advertising establish good communication between companies and consumers, and assist the development of the advertising industry.