文化为体,经管为用——对以上海视觉艺术学院文化产业管理专业建设为例

Culture for the Essence,Operation for Practical Use——A Case study of Cultural Industry Management Major in SIVA

本文根据我国文化产业专业建设的现状和存在问题,以上海视觉艺术学院的文化产业管理专业十几年的建设和探索为例,建立“大文产”学科理论框架,形成“文化为体、经管为用,部门产业是工具,人文价值是根本”的学科共识;推进文化产业经典案例库建设;以案例和项目制教学为核心的配套体系建设;对文化产业学科的“鲶鱼”属性的充分认识;重视培养学生的创新意识、创造精神和创业能力等,解析“文化为体,经管为用”的价值所在。

Based on current situation and problems of domestic cultural industry management major construction, this article takes a case study of SIVA, which has spent a dozen years on the exploration and construction of that major. This article proposes to establish the theoretical framework of “Greater Cultural Industry”, and form the common idea that Culture for the Essence, Operation for Practical Use, Industry for Tools and Humanistic Values for Root. Also it promotes the construction of classical case bank of cultural industry, which equipped with education that takes cases and projects as the core, and fully understands the feature “Catfish”. Students shall be cultivated to have innovation, creative spirit and enterprise competencies, and comprehend the value that “Culture for the Essence, Operation for Practical Use”.