政治话语在新媒体传播中的重新语境化和意义转换——以微博中的《公报》为例

Recontextualization and the Transformation of Meanings of Political Discourse on New Media: A Case Study of the Microblog-based Communiqué

新媒体技术的发展使得政治话语的传播方式发生了巨大改变。鉴于此,本文以《十八届五中全会公报》(简称《公报》)在微博中的传播为例,通过整合Bhatia(2006;2010;2015;2017)的批评性体裁分析以及Fairclough(1992)关于互文性的解释,试图剖析政治话语在新媒体传播中所涉及的重新语境化和意义转换现象。研究发现:《公报》在新媒体传播过程中呈现出从静态到动态、从正式到非正式和从定论到讨论等变化趋势;显性互文和篇际互文现象是其重新语境化过程中的重要产物;其中所涉及的意义转换常常通过要素添加、要素删除和要素替代等策略实现。本文希望能为政治话语和新媒体话语的研究提供一个新的视角,以加深人们对重新语境化和意义转换的理解,并揭示政治话语在新媒体中的传播特征及实现策略。

Great changes have taken place in the transmission modes of political discourse due to the development of new media technology. In view of this,the present article takes Microblog-based circulations of the Communiqué of the Fifth Plenary Session of the 18th Communist Party of Chi na Central Committee ( hereafter the Communiqué) as examples,and tries to analyze the phe nomenon of recontextualization and the involved transformation of meanings by integrating Bhatia's ( 2006;2010;2015;2017) Critical Genre Analysis with Fairclough's ( 1992) conceptu alization of intertextuality. Through analysis,this article finds that the recontextualization of polit ical discourse on new media embodies the shifts from static to dynamic,from formal to informal, and from statement to argument. Besides,representations of manifest intertextuality and interdis cursivity are the major corresponding results of recontextualization. Also,specific transformations of meanings are realized by strategies such as addition,deletion,and substitution of certain ele ments. It is hoped that this study may provide a new perspective for the studies on political dis course and new media discourse and thereby deepen our understanding of recontextualization and the transformation of meanings,so as to reveal the transmission features and strategies of political discourses in the new media.