积极还是消极:小微企业社会责任与开放式创新

Positive or negative:Micro and small business social responsibility and open innovation

以我国小微企业为研究对象,通过分析社会责任对其开放式创新的影响机制,回答小微企业是积极承担还是消极应对社会责任?采用问卷调查方式获取1095家小微企业数据,实证检验社会责任对小微企业开放式创新的影响,以及政治关系和环境宽松性的权变作用。结果表明,积极承担社会责任促进小微企业开放式创新,该关系受政治关系和环境宽松性的调节。其中,政治关系起到了正向调节作用,而环境宽松性则减弱小微企业承担社会责任对开放式创新的积极影响。这一结论为小微企业社会责任策略选择提供依据,并为促进小微企业创新发展提供新思路。

Based on the micro and small enterprise, the paper tries to answer the social responsibility of small and micro enterprises to take positive or negative response to the social responsibility by analyzing the impact mechanism of social responsibility on its open innovation. By the survey of 1095 small and micro enterprises, the paper examines the impact of Micro and Small business social responsibility on the open innovation, and further analysis how depends on the political relationship and environment slack. The results of empirical study show that Micro and Small business social responsibility takes the positive effect on the open innovation, and the effect is moderated by the political relationship and environment slack. Furthermore, the political relationship moderates positively the effect, and the environment slack moderates negatively the effect. The findings provide insights into how micro and small enterprise select social responsibility strategy, and provide new ideas for the firm innovation.