“一带一路”沿线国家中医药健康服务投资环境评价要素探讨

Discussion about the evaluation factors of TCM health service investment environment of the countries along “One Belt and One Road”

“一带一路”战略的实施为中医药健康服务产业的国际化道路铺设了广阔的平台。2017年1月,国家发改委、国家中医药管理局和改革委员会共同发布的《中医药“一带一路”发展规划》指出,到2020年,中医药“一带一路”全方位合作新格局基本形成,开创中医药全方位对外开放新格局。由此可见,中医药健康服务产业的海外发展迎来了新的历史机遇。为帮助中国中医药健康服务投资者选择合适的投资目标国、制定收益最大化的投资战略,现对“一带一路”沿线国家中医药健康服务投资环境的评价要素进行了初步探析,提出经济与市场、政治与法制、社会与文化、基础设施、自然与地理五个评价要素。

The implementation of the "One Belt and One Road" strategy has laid a broad platform for the internationalization of the TCM health service industry. In January 2017, the National Development and Reform Commission, the State Administration of Traditional Chinese Medicine and the Reform Commission published the "One Belt and One Road" development plan for TCM, pointing out that by 2020, the new pattern of "One Belt and One Road" cooperation of TCM will basically been taken shape and a new pattern of all-round opening up of TCM will also be created. It can be seen that the overseas development of the TCM health service industry has ushered in a new historical opportunity. To help Chinese investors choose the appropriate investitive target nations of TCM health services and develop a revenue maximization strategy, this paper offers a preliminary discussion about the evaluational factors of TCM health service investment environment of the countries alongside "One Belt And One Road" and proposes that the evaluational factors should include the following 5 factors: the economic and market factor, the political and legal factor, the social and cultural, the infrastructure factor, the natural and geographical factor.