新媒体环境下医患关系的健康话语构建

Health discourse construction of doctor-patient relationship under the new media environment

医患关系是医疗活动的关键、医疗人际关系的核心,和谐的医患关系能够促进医疗行业的健康发展,有利于切实维护人民群众的健康权,促进社会的和谐稳定。医患关系的维护一直以来都是医院工作的主要内容之一,而健康话语的构建与传播是能帮助实现医患关系维护的重要方式。就目前来看,我国的医患关系仍相对紧张,不仅在很大程度上影响了人们医疗健康知识的获取,同时在医疗工作的有序实施方面也有着一定的限制,在一定程度上给医院的医疗秩序带来了不利影响,从而影响了对患者的救治,不利于促进社会和谐。本文基于项目研究的基础,开展了相关的语料收集和问卷调查,先就目前研究现状做一分析,进而探析健康话语构建与传播在医患关系维护方面的重要作用,分析现阶段医患关系紧张问题出现的三个方面主要原因,并在此基础上针对健康话语的构建与传播采取有效的措施,提出相应建议,以期为和谐医患关系的构建及医疗秩序的维护提供有力的帮助。

Doctor-patient relationship is the key to medical activities and the core of medical interpersonal relationship. A harmonious doctor-patient relationship can promote the healthy development of the medical industry, help effectively safeguard the people′s right to health, and promote social harmony and stability. The maintenance of doctor-patient relationship has always been one of the main contents of hospital work, and the construction and communication of health discourse is an important way to help realize the maintenance of doctor-patient relationship. At present, the doctor-patient relationship performance in our country is still relatively nervous, not only to a large extent affected the people health care knowledge acquisition, and at the same time working in the medical orderly implementation also has certain limitation, to a certain extent brings adverse effect to hospital medical order, which affect the treatment of patients, is not conducive to promote social harmony. This article is based on the basis of project study, carried out the related corpus collection and questionnaire survey, first, we give a analysis of the present study situation, and then analysis the health discourse construction and dissemination of important role in the patient-doctor relationship maintenance, analysis of the doctor-patient relationship nervous current problems in three aspects: the main reason, and on this basis for the construction of a healthy words spread and take effective measures, put forward the corresponding suggestion, in order to provide powerful help for the construction of a harmonious doctor-patient relationship and the maintenance of medical order.