“微信+二维码”导览在中小博物馆展览信息服务中的应用

Application of “WeChat + QR code” guide in the information service of small and medium-sized museum exhibition

数字化已成为当代博物馆发展的必然趋势,以数字化方式提升展览信息服务水平,既是博物馆履行公共服务职能的必然要求,也是观众通过参观展览实现自我学习的现实需要。中小博物馆由于经费有限,常常难以承担高额的数字化项目。文章对当前常见的博物馆展览信息服务方式进行了比较分析,以朝阳博物馆为例,介绍了将“微信+二维码”导览应用于博物馆展览信息服务中的方法。该方法开发成本低,应用效果好,为资金紧张的中小博物馆迈向数字化之路提供了新思路。

Digitization has become an inevitable development trend of Contemporary museums. Promoting the information service with digital way is not only an inevitable requirement for museums to perform their functions of public service,but also the reality requirement for visitors to conduct self-education through visiting exhibitions. Because of limited funds, small and medium-sized museums usually hard to undertake mass-digitisation project. This paper compares and analyses the common means of the information service of museums exhibition, introduces the application of “WeChat + QR code” guide in the information service of museum exhibition by taking Chaoyang Museum as an example. The practice has proved that this method is suitable for small and medium-sized museum to develop digital projects with low cost and good effect.