粤港澳大湾区背景下的广东农垦品牌提升探索

Exploration on Brand Promotion of Guangdong Agribusiness Group in the Background of Guangdong-Hong Kong-Macao Greater Bay Area

借粤港澳大湾区建设之东风,广东农垦有望取得迅猛发展,成为现代跨国产业大集团,为此应加强农垦品牌提升,途径包括塑造时代新形象、旗下众多品牌形象提升、践行乡村振兴战略等方面,艺术设计可以在服务农垦品牌提升方面发挥作用。

With the growth of Guangdong-Hong Kong-Macao Greater Bay Area,Guangdong Agribusiness Group is expected to develop rapidly and become a modern multinational industrial group. Therefore, it is necessary to enhance its brand promotion by the way of shaping the new image of the times, upgrading the qualities of many of its brands, practicing the strategy of rural revitalization and so on. Doubtlessly, art design plays a significant role in serving the brand promotion of Agribusiness Group.