互联网广告流式处理系统的设计与实现

Design and Implementation of Online Advertisement Stream Computing System

随着互联网的迅猛发展,越来越多的互联网广告开始出现.互联网广告以其精准,快速,高效的投放,给广告主带来了丰厚的回报.通过对广告投放系统实时数据处理的分析,针对重定向和实时数据统计等问题,提出了流式处理的方案,运用Storm等技术,设计并实现一种广告投放的流式数据处理系统,详细论述了其设计与实现过程.

With the rapid development of the Internet, more and more online advertising appeared. Because of its precise, fast and efficient delivery, online advertising makes advertisers obtain immense financial rewards. This paper analyzed the real-time data processing system for the online advertising, firstly. Then, in order to solve the problems of retargeting and real-time data statistics, a stream computing scheme was proposed. On the basis of the technology of Storm, we designed and implemented a kind of online advertising continuous computing system. The paper discussed the design and implementation procedure fully.