文化自觉视域下博物馆文创产品的开发

On the Development of Museum Cultural and Creative Products from the Perspective of Cultural Awareness

文创产品是优秀传统文化传承的物质载体。将文创人的精神文化自觉融入文创设计,开发出具有器物层面文化自觉的文创产品,对实现全民的精神文化自觉具有突出价值。基于文创产品对传统文化传承、大众文化需求满足等方面的重要意义,当前文创产品在开发中尚存在设计、推广、产权保护等方面的不足。优化资源创意转化、加强政府宏观调控、完善产品营销体系等,对优秀文创产品开发及文创产业健康发展具有现实意义。

Cultural and creative products are important material carriers for the inheritance of excellent traditional culture.Incorporating the spiritual culture of the cultural and creative producers into creative design as well as developing cultural and creative products with a cultural awareness of the object level pose an important value for realizing the spiritual and cultural consciousness of the whole people.Based on the importance of cultural and creative products to the inheritance of traditional culture and the satisfaction of popular cultural needs,problems such as product design,promotion and property right protection are in the process of developing cultural relics and cultural products.Hence,it is realistic-meaningful for the excellent cultural and creative products and the industries to optimize the creative conversion of resources,to strengthen government’s macro-control,and to improve product marketing systems.