真人秀节目中“泛主持人化”现象研究——以湖南卫视为例

Research on the “Pan-Host” Phenomenon in Reality TV Shows:Hunan Satellite TV as an Example

主持人中心化向制作团队化转变,泛娱乐化时代流量成为传播新趋势,设置和结构创新的需要,使得中国电视真人秀节目中"泛主持人化"现象愈演愈烈,传统专业主持人身份或将被重新定义。真人秀节目中"泛主持人化"在给受众带来新奇感受的同时,也导致了专业主持人流失、不利于节目创新、娱乐过度等不良后果,应引起业界高度关注。

The shift from host-centricity to production team-centricity, the new trend of communication in the pan-entertainment era, and the need for innovation in settings and structures have intensified the phenomenon of "pan-host" in China's reality TV shows, and the identity of traditional professional hosts may be redefined. The "pan-host" in reality TV shows brings new feelings to the audience, but meantime leads to the loss of professional hosts, which is not conducive to program innovation and causes excessive entertainment and other adverse consequences. This phenomenon should be highly concerned by the industry.