1PASA. More for Your Money [M]. London: Social Enterprise Coalition, 2006.
2Fill C. Marketing Communications: Engagement, Strategies and Practice [ M ]. Harlow : Prentice-Hall, 2006.
3Hastings G. Social Marketing [M]. London: Butterworth & Heinemann, 2007.
4Smallbone D, Evans M, Ekanem I, Butters S. Researching Social Enterprise Final Report to the Small Business Service Centre for Enterprise and Economic Development Research [ M ]. London : Middlesex University, 2001.
5Bull M. "Balance": the development of a social enterprise business performance analysis tool[J]. Social Enterprise Journal, 2007,3 ( 1 ) : 49-66. qr,.
6Goerke J. Taking the Quantum Leap: Nonprofits are now in Business. An Australian Perspective[J]. International Journal of Nonprofit and Voluntary Sector Marketing, 2003, (4) : 317 - 327.
7Tracey P, Jarvis O. Toward a theory of social venture franchising [J]. Entrepreneurship: Theory & Practice, 2007, 31 (5): 667-685.
8Mike Bull, Helen Crompton. Business practices in social enterprises [ J ]. Social Enterprise Journal, 2006,2 ( 1 ) : 42-60.
9Alvord S H, Brown L D, Letts C W. Social entrepreneurship and societal transformation: an exploratory study[J]. The Journal of Applied Behavioral Science, 2004,40(3): 260-282.
10Weerawardena J, Mort G S. Investigating social entrepreneurship: a multidimensional model [J]. Journal of World Business, 2006,41 ( 1 ): 21-35.
