基于扎根理论的军民融合型企业商业模式创新机理研究

Research on Innovative Mechanism of Business Model of Military-Civilian Integration Enterprise Based on Grounded Theory

选取天和防务、成都振芯科技等9家典型军民融合型企业为对象进行探索性案例研究,采用扎根理论,通过开放式编码、主轴编码和选择性编码构建军民融合型企业商业模式创新机理的四层次模型。研究发现:外部动因迫使企业进行商业模式创新,企业战略、企业文化和企业家精神作为战略层指引企业商业模式创新,资源基础、组织结构和创新机制为辅助支撑企业商业模式创新,价值创造、价值主张及价值获取三维度实现商业模式创新。研究以期丰富和拓展军民融合型企业商业模式创新研究,为同类型企业推动商业模式创新提供参考与借鉴。

This paper selects nine typical civil-military integration enterprises such as Xi'an T ianhe Defense Technology Co,.LTD and Chengdu Corpro Technology Co,.LTD to conduct exploratory case studies, and adopts grounded theory to build a four-level model of the business model innovation mechanism of civil-military integration enterprises through three-level coding. T he study finds that external agents force companies to innovate in business models, corporate strategies, corporate culture, and entrepreneurial spirit as strategic layers guide corporate business m odel innovation, and resource bases, organizational structures, and innovation mechanisms assist in supporting corporate business model innovation;business model innovation can be achieved from the three dimensions of value creation, value proposition and value acquisition. The research has enriched and expanded research on business model innovation of civil-military integration enterprise, and also provides reference for the same type of enterprises to prom ote business model innovation.