城市视觉管理的内涵、属性及框架

Research on urban visual management’s connotation,nature and framwork

城市视觉管理的出现得益于视知觉认知意义的再发现,以及视觉管理在企业等部门中的成功实践。城市视觉管理通过视觉设计将有关城市管理的法律、法规、政策、指示等传统语言文本表达转化为图形、色彩、文字所组成的视觉符号表达形式,并以此来管理城市。城市视觉管理由城市形象视觉管理、城市环境视觉管理和城市公共服务视觉管理三部分构成,是一个完整的视觉化管理结构。城市视觉管理需要做到技术性与艺术性、感受性与认知性、规范性与审美性的统一。

The emergence of urban visual management profited from the rediscovery of visual reorganization and successful practice of corporate visual management. Urban visual management transformed urban laws, regulations, policies and instructions that was in the shape of text into visual symbols including diagram, hue and character by visual design. It, thus, managed a city. In its essence, urban visual management reflects the uniformity of technicality and artistry, sensitivity and rationality, standard ability and aestheticism. Specifically, visual management of urban image system, environment system and public service constituted an integrated urban visual management.