摘要
医院品牌价值是医院实力、竞争力及核心价值观的综合体现。本文根据医院的性质,探讨选用适合的评估方法对医院品牌价值进行合理评估;并对医院的品牌进行管理。
Hospital brand value is the comprehensive embodiment of hospital strength, competitiveness and core values. Based on the nature of hospital, this paper discusses the selection of appropriate evaluation methods for the rational evaluation of hospital brand value and the brand management of the hospital.
出处
《医学与法学》
2019年第3期63-65,共3页
Medicine and Jurisprudence
关键词
医院品牌
品牌价值
评估方法
hospital brand
brand value
evaluation method
