基于抖音平台的新媒体营销分析

New Media Marketing Analysis Based on Tik Tok App

随着互联网技术的不断发展,以抖音、快手为代表的各种视频新媒体成为了企业进行网络营销的新模式。分析了抖音平台在企业营销中的表现形式和价值体现,在此基础上从人才建设、内容建设、用户积累三大方面提出企业开展抖音平台营销的策略,为企业开展新媒体营销提供借鉴。

With the continuous development of Internet technology, various new video media represented by Tik Tok and Kuaishou have become a new mode of network marketing for enterprises. This paper analyses the form and value of Tik Tok app in enterprise marketing. On this basis, it puts forward the strategy of developing Tik Tok app marketing from three aspects: talent building, content building and user accumulation, which can provide reference for enterprises to develop new media marketing.