新零售模式下汽车企业营销策略分析——以宝骏E100为例

Analysis of New Retail Model Marketing Strategy of Automobile Enterprises——Taking BaoJun E100 as an Example

随着互联网和大数据技术的不断发展,传统零售模式已无法满足“互联网+”时代的需求,新型零售模式孕育而出。通过剖析汽车企业营销现状,分析了新零售下汽车企业营销策略所发生的转变。结合宝骏E100的营销案例,阐述了汽车企业应打破传统、顺应时代变化、线上线下融会贯通,实现智能化的新零售营销策略。

With the continuous development of the Internet and big data technology, the traditional retail model has been unable to meet the needs of the "Internet +" era, and a new retail model has emerged. The article analyzes the current situation of automobile enterprise marketing, and then analyzes the changes in the marketing strategy of automobile enterprises under the new retail. Finally, combining with the example of Baojun E100, the automobile enterprises should break the tradition, adapt to the changes of the times, integrate online and offline, and realize intelligent new retail marketing strategy.