摘要
阐述国内教育展会的现状与发展,运用SWOT分析法讨论在市场竞争过程中的内部具有的优势与劣势,存在的外部机会与威胁。结合德国教育展先进的发展经验,为教育类展会可持续发展建言献策。
The paper mainly elaborates the domestic education present situation and the development of the exhibition, the SWOT analysis method to discuss in the process of market competition inside has advantages and disadvantages, external opportunities and threats. Combined with the advanced development experience of German education exhibition, this paper provides suggestions for the sustainable development of education exhibition.
作者
张河清
许咏媚
王蕾蕾
Xu Yongmei;Zhang Heqing;Wang Lei-lei(School of Tourism,Guangzhou University,Guangzhou 510006,China;Guangzhou Panyu Polytechnic,Guangzhou 440100,China)
出处
《柳州职业技术学院学报》
2019年第3期62-66,共5页
Journal of Liuzhou Vocational & Technical College
基金
国家自然科学基金项目(71473051)
中法合作旅游教育综合改革项目(粤财政〔2014〕564号)
教育部新世纪优秀人才支持计划项目(NCET-10-0086)
广州市“羊城学者”中青年学术带头人研究项目(12A010G)
关键词
会展业
德国教育展
SWOT分析
exhibition industry
German education exhibition
development countermeasures
