中国白酒出口国际市场主要特征及影响因素分析

Analysis of main characteristics and influencing factors of Chinese liquor in international export market

分析了中国白酒产品出口国际市场的现状,从国家或地区的角度在金额、数量、平均价格等方面进一步比较了白酒出口的相关市场.指出了中国白酒出口国际市场的主要特征:出口市场分布较广但各市场差异明显;出口市场集中仍以传统的亚洲市场为主;白酒出口具有明显的周期性.分析了中国白酒出口的影响因素:与进口国人口数量、 GDP 、人均 GDP 的关系;与国内白酒市场竞争格局的关系;与国内各省份白酒出口格局的关系.

Firstly, analyzes the current situation of Chinese liquor products export to the international market. It compares the relevant market of liquor export from the perspective of country, region in terms of amount, quantity and average price. Proposed the main characteristics of the international market of Chinese liquor export: the wide distribution of export market and the obvious differences among different markets, the concentration of export market still being dominated by the traditional Asian market, and the obvious periodicity of liquor export. The influencing factors of liquor export in China were analyzed: the relation with population quantity, GDP and GDP per capita of importing countries, the relation with competition pattern of domestic liquor market, and the relation between liquor export patterns and domestic provinces.