目标规划方法在企业决策中的应用

Application of Goal Programming in Enterprise Decision-making

企业管理层在对项目进行决策时,应用目标规划方法能够为同时实现几个目标找到最佳的解决途径。其中“加权目标规划法”的核心是由管理层分配各目标的罚数权重,用以表示偏离这些目标的相对严重性。而“优先目标规划法”用于目标的重要性之间存在显著差异而无法通过分配合理的权重来说明目标的相对重要性问题。即按照目标的重要性顺序排列目标,然后按照这个顺序依次集中于每个目标。两种方法的结合使用,可以保证其所获得的解是一致的,从而进一步保证了这是最满足管理层需要的解。

In the enterprise management decision making,the application of goal programming can help find the best way to achieve different goals at the same time.The core of weighted goal programming is the weight penalty assigned by the management to show the severity of deviation from the targets.Priority goat programming is used to solve the problems in assigning reasonable weight to distinguish the relative importance of the goals due to a significant difference in between the targets.The combination of the two programming can ensure that the final solutions are consistent and can best meet the needs of the management.