国内新零售研究的可视化分析——基于科学知识图谱的方法(CNKI)

Visualization Analysis of Domestic New Retail Research Based on Scientific Knowledge Mapping Method (CNKI)

以CNKI期刊2016-2018年收录的651篇新零售研究文献为样本,采用文献计量学分析方法,从研究机构、核心作者、学科领域等方面考察新零售主要研究力量分布情况。利用可视化分析软件CiteSpace V,通过探测高频关键词和膨胀词词频的变动趋势,绘制出新零售领域的研究热点和研究前沿的知识图谱,为更好地开展新零售研究提供可供参考的思路和依据。

This paper takes 651 new retail studies included in CNKI journals from 2016 to 2018 as samples,and adopts literature metrological analysis method to investigate the major research forces in new retail from research institutions,core authors,subject areas and other aspects.Then it uses the visualization software,CiteSpace V,to draw the knowledge map of research hotspots and research frontiers in the new retail field.This paper can provide reference ideas and basis for Chinese academic circles to better participate in the research of new retail.