《乡村爱情》,岂能一“笑”了之——兼议农村题材影视剧的市场困境与生存突围

Country Love, How Could You Laugh Away: Discussion on the Market Dilemma and Survival Breakthrough of Rural Films and TV Plays

《乡村爱情》系列以"笑"为卖点的技术性操作,以"爱情"为创意的产业化路径,影视小品化的叙事策略,是农村题材影视剧生存突围的一个成功个案。不可否认《乡村爱情》系列模式的探索性价值,但如何把握娱乐性与思想性、商业性与艺术性之间的合理平衡,《乡村爱情》系列的影视观念和技术操作,仍然存在一些有待商榷的问题。

The Country Love series is a successful case of the survival breakthrough of rural films and TV plays,which uses"laugh"as the selling point for technical operation,"love"as the creative industrialization path,and the narrative strategy of film and TV simplification.It is undeniable that the model of Country Love series has its exploratory value,but how to grasp the reasonable balance between entertainment and ideology,commerciality and artistry,there are still some questionable problems in the concept of films and TV plays and the technical operation of the series.