跨境电子商务助推区域经济创新发展的实证研究——以江苏省太仓市为例

Empirical study on cross-border e-commerce promoting regional economic innovation:taking Taicang city as an example

文章在对跨境电商助推区域经济创新发展的重要作用进行分析的基础上,以江苏省太仓市为例,对其跨境电商发展概况和存在的不足进行分析,建议太仓跨境电商发展应做好顶层设计,优化跨境电商流程,搭建跨境电商平台,开发物流运营新模式,加快人才培养,不断提高产品质量,加强大数据和人工智能技术的应用,不断提升跨境电商企业核心竞争力。

Based on the analysis of the important role of cross-border e-commerce in China’s regional economic innovation and development, taking Taicang City as an example, this paper analyzes the development situation and the shortcomings of Taicang cross-border e-commerce development. It deems that Taicang cross-border e-commerce development should be top-level design, optimize cross-border e-commerce processes, build cross-border ecommerce platforms, develop new modes of logistics operations, accelerate personnel training, continuously improve product quality, strengthen the application of big data and artificial intelligence technology, and continuously enhance the core competitiveness of cross-border e-commerce enterprises.