肇源农场稻米的营销策略探析

Analysis on Marketing Strategy of Rice in Zhaoyuan Farm

肇源农场的自然环境优越,生产的稻米不仅口感好营养丰富,而且绿色有机。通过对肇源农场农产品进行调研,分析其品牌营销方面存在的问题,并针对肇源农场的实际情况,提出营销相关的合理化建议。

The natural environment of Zhaoyuan farm is superior,and the rice is not only rich in nutrition,but also green and organic.Through the investigation of the agricultural products of Zhaoyuan farm,this paper analyzed the problems existing in the brand marketing,and put forward the marketing-related rationalization suggestions based on the actual situation of Zhaoyuan Farm.