模糊评价法在文化创意产品造型设计中的应用研究

Application of fuzzy evaluation method in cultural and creative product style design

传统的产品造型设计在创造性和文化性方面对设计人员的知识广度和深度提出了较高的要求。为满足用户多样化的文化需求,提出一种基于模糊集合理论的综合评价方法,以便通过计算机辅助技术模拟产品造型设计。通过层次分析法设计模糊评价的指标模型,并给出指标权重的计算流程。以模糊判断矩阵为基础,运用指标模型进行产品造型评价实证分析,结果表明提出的综合评价方法能够较好地反映出创意产品造型的用户满意度,验证了该方法的有效性。

The traditional product style design proposes high demands on the breadth and depth of knowledge of designers in terms of creativity and culture. In order to meet the diverse cultural needs of users,a comprehensive evaluation method based on fuzzy set theory is proposed to simulate the product style design by means of computer-aided technology. The index model of fuzzy evaluation is designed by means of analytic hierarchy process,and the calculation process of index weight is given. On the basis of fuzzy judgment matrix,the empirical analysis of product modeling evaluation is carried out by using the index model. The results show that the proposed comprehensive evaluation method can better reflect the user satisfaction of creative product style,and the effectiveness of the method is verified.