扬州剪纸的视觉元素解析与文创设计定位

Analysis of the Visual Elements of Yangzhou Paper-cut and the Orientation of its Cultural and Creative Design

扬州剪纸是南方剪纸的杰出代表,其色彩素雅、线条流畅、神形兼备、构图雅致,整体富有装饰意味。她所蕴含的独特的视觉元素是其内涵的魅力所在,因此有必要对其作深入解析。在全球化语境的当代潮流中,提取扬州剪纸艺术独有的视觉元素设计文化创意产品,以设计实例阐述其包装、结构、风格及创意等方面的设计定位,不失为实现扬州剪纸活态传承的有效路径。

Yangzhou paper-cut is an outstanding representative of southern paper-cut,and it has the following characteristics:its color is simple but elegant;the lines are smooth;the image is vivid;the shape is refined,and it has the function of decoration. The unique visual elements contained in her are the charm of its connotation,so it is necessary to make an in-depth analysis of it. In the contemporary trend of globalization,it's necessary to extract the unique visual elements of Yangzhou paper -cut art to design cultural and creative products and expound its design orientation in terms of packaging,structure,style and creativity with design examples. It is an effective way to make the inheritance of Yangzhou paper-cut dynamic and alive.