新媒体视域下基于“双微”平台的高校思想政治教育创新研究

The Innovation of College Ideological and Political Education Based on Double Micro-Platforms in the Perspective of New Media

随着科技的迅猛发展和网络技术的不断革新,社交软件更新迅速,其中以微博、微信构成的"双微"平台成为新媒体时代的新媒介代表。由于其在信息传播的过程中的即时性、个性化等特点,受到了众多大学生的青睐。基于此,高校能否重视并有效运用"双微"平台来创新思想政治教育形式,提高思想政治教育效果,这是当前社会所关注的重要话题。因而,基于"双微"平台的思想政治教育现状进行研究,分析新媒体视域下高校思想政治教育发展的机遇和挑战,探索如何更好地应用"双微"平台创新高校思想政治教育,从而提高高校思想政治教育的实效性。

With the rapid development of science and technology and the continuous innovation of network technology,social software has been updated rapidly,among which the platform composed of Weibo and WeChat has become the new media representative in the new media era.Due to its instantaneity,individuation and other characteristics in the process of information dissemination,it has been favored by many college students.Whether colleges and universities can pay attention to and effectively use the platform to innovate the form of ideological and political education and improve the effect of ideological and political education is an important topic concerned by the current society.Therefore,based on the current situation of ideological and political education on the platform,this paper analyzes the opportunities and challenges for the development of ideological and political education in colleges and universities from the perspective of new media,and explores how to better apply the platform to innovate ideological and political education in colleges and universities,so as to improve the effectiveness of ideological and political education in colleges and universities.