少儿编程教育企业的营销策略分析

Analysis on the Marketing Strategy of Children Programming Education Enterprises

少儿编程作为教育行业的一个新风口,发展之势如雨后春笋,然而如何在激烈竞争的行业中处于领先地位,需要对其营销策略进行深入研究和分析。通过对少儿编程教育行业现状的分析,阐明了目前各企业在该领域的发展状况。通过营销组合4Ps理论,深入分析了少儿编程教育企业的营销策略,并对其未来的持续发展提出了建议。

Children's programming is a new field in the education industry, and the development of which is very rapid. However, in order to catch the leading position in the fiercely competitive industry, we need to make an in-depth study and analysis of its marketing strategy. Through analyzing the current situation of children's programming education industry, the paper clarifies the current development situation of enterprises in this field. Through the 4Ps theory of marketing mix, this paper deeply analyzes the marketing strategy of children programming education enterprises, and puts forward some suggestions for their sustainable development in the future.