全民健身战略背景下板鞋运动推广的价值、困境与对策研究

Research on the Value,Difficulties and Countermeasures of the Promotion of Shoe Sports Under the Background of National Fitness Strategy

运用文献资料法等研究方法,对板鞋运动的推广价值、发展困境进行分析,提出发展对策。结果显示:板鞋运动具有强健体魄、娱乐身心,注重协作、培养品质,传承文化、弘扬精神,促进消费、链动经济的推广价值;其发展困境有宣传引领不到位、基地与指导员队伍建设乏力、组织管理机构不健全、市场发育不够成熟。提出以国家政策为导向,加强宣传力度;加大经费投入,重视板鞋运动基地与人才队伍建设;构建多元主体共同参与的组织管理机构,丰富赛事类型;开拓板鞋运动产业市场,走产业化、商业化发展道路等对策。

By using the method of documentation and other research methods,this paper analyzed the popularization value and development dilemma of sneaker sports,and put forward the development countermeasures. The results show that the board shoe sport has strong physique,entertainment body and mind,pays attention to cooperation,cultivates quality,inherits culture and promotes spirit,promotes consumption and promotes the promotion value of chain economy;its development predicament includes inadequate propaganda and guidance,weak base and instructor team construction,imperfect organization and management institutions,and immature market development. This paper puts forward some countermeasures,such as taking the national policy as the guidance,strengthening propaganda efforts,increasing funds investment,paying attention to the construction of sports base and talent team for sneakers,building a multi-subject participating organization and management organization,enriching the types of events,opening up the market of sneakers sports industry,and taking the road of industrialization and commercialization.