新媒体环境下广播电视播音主持工作研究

Research on Radio and TV Anchor’s Work in New Media Environment

在新媒体环境下,生存与发展已经成为摆在传统播音主持人面前亟待解决的问题,因此播音主持工作积极探索创新发展策略,在强化融合意识、创新节目形式、创新节目内容、丰富语言表达等方面下功夫,提升主持水平,才能在新媒体环境下保障播音主持事业获得可持续发展。

In the new media environment,survival and development have become an urgent problem to be solved in the face of traditional broadcast anchors.Therefore,the broadcast host actively explores innovative development strategies,strengthens the sense of integration,innovates program forms,innovates program content,and enriches language expression.In order to improve the level of hosting,we can ensure the sustainable development of the broadcasting host business in the new media environment.