融媒体背景下城市广电媒体如何实现影响力营销

How to Realize Influential Marketing of Urban Radio and Television Media under the Background of Medium Convergence

随着中国社会经济的飞速发展,我国在城市广播媒体方面也有了巨大的进步,传统的城市广电媒体运营模式已经不适应当下国家的发展了。在广电媒体中真正出售的不是媒体播放的时间,而是在媒体播放时间下的节目内容与整个频道的内外在形象,所以只有有了良好的影响力,才能为整个行业带来巨大的效益。

With the rapid development of China s social economy,China has made great progress in urban radio and television media.The traditional mode of operation of urban radio and television media is no longer suitable for the development of the country.What is really sold in the radio and television media is not the time of media broadcasting but the content of the program and the internal and external image of the whole channel in the time of media broadcasting.Therefore only with good influence can it bring huge benefits to the whole industry.