陕西通用航空旅游开发驱动因素与模式研究

DRIVING FACTORS AND MODELS OF SHAANXI’S GENERAL AVIATION TOURISM DEVELOPMENT

通用航空旅游在我国是一种新兴的旅游模式,因其能够实现旅游产品的全面丰富、旅游业态的全面融合与旅游品质的全面提升,被明确为"十三五"期间陕西省全域旅游示范省创建的重要抓手。梳理了陕西通用航空旅游产业的现状和当前通用航空旅游开发的四种主要驱动因素,据此提出了通用航空产业园主导、龙头企业推动和多元主体共生三种切实可行的旅游开发模式。通过构建通用航空旅游开发模式评价指标体系,在应用多层次灰色评价法的基础上,对三种旅游开发模式进行了综合评价,并取得了相应结论。结果显示:通用航空产业园主导模式的综合评价等级为优,是现阶段陕西通用航空旅游开发的最佳模式;而其他两种开发模式的综合评价等级为良,但未来更具前景和利用价值。

General aviation tourism as a new tourism model in China enriches tourism products, fully integrates tourism and improves tourism quality, and is listed as Shaanxi’s tourism model during "the 13th Five-year’s Plan" This paper reviews the situation of Shaanxi’s general aviation tourism and analyze the four driving forces of general aviation tourism development, presents three practical tourism developing modes led by aviation industrial zone, pushed by leading companies and coexisting with multiple subjects. An evaluation index system is set up based on hierarchy gray evaluation to evaluate the three modes with results showing general aviation industrial zone leading mode is rated as premier, the best mode in Shaanxi’s general aviation tourism development, the other two are rated as good, of potentials for future.