摘要
“互联网+”“旅游+”背景下,网络空间的交互性与即时性迎合了人们对休闲时间碎片化的需求,网络是景区营销的重要渠道,也是景区形象塑造和传播的重要媒介。文章以广东省5A级景区为例,根据网络游记内容,运用内容分析方法对评论信息分析,研究在线评论中旅游者对广东5A级景区软硬件的评价,为进一步提升景区管理提供借鉴。
In the context of“Internet+”and“Travel+”,the interactivity and immediacy of the network caters to the demand for fragmentation of leisure time.The network is not only an important channel for scenic spot marketing,but also an important medium for shaping and disseminating the image of the scenic spot.Taking the 5A level scenic spot in Guangdong Province as an example,this paper analyzes the commentary information according to the contents of online travel reviews,and analyzes the evaluation of the software and hardware of Guangdong 5A-level scenic spot by online tourists.The research results have reference value for the improvement on scenic spot management.
作者
王蕾蕾
马静
张河清
WANG Leilei;MA Jing;ZHANG Heqing(Guangzhou Panyu Vocational and Technical College,Guangzhou 510000,Guangdong,China;School of Tourism,Guangzhou University,Guangzhou 510000,Guangdong,China)
出处
《四川旅游学院学报》
2019年第4期76-81,共6页
Journal of Sichuan Tourism University
基金
国家自然科学基金项目“民族传统聚落‘文化与生态基因信息图谱’建模及应用研究——以湘黔桂省际边界侗族旅游村寨为例”,项目编号:71473051
教育部“新世纪优秀人才支持计划”,项目编号:NCET-10-0086
关键词
内容分析法
广东5A级景区
质量评价
content analysis method
5A level scenic spots in Guangdong Province
quality evaluation
