摘要
文章从“品牌”的视角出发,全面分析了我国汽车品牌与外资品牌的实力差距,通过对比分析中外品牌的市场份额、产能利用情况、营收利润情况以及研发投入等关键指标,综合判断我国汽车企业的真正实力。
From the perspective of"brand",the strength comparison between Chinese automobile brands and foreign brands is analyzed in this paper comprehensively.By analyzing the key indicators such as market share,capacity utilization,revenue profit,and R&D investment of Chinese and foreign brands,the strength situation of Chinese automobile enterprises is judged comprehensively.
出处
《上海汽车》
2019年第7期36-40,共5页
Shanghai Auto