大数据背景下高校网络舆情处置机制研究

A Study on the Disposal Mechanism of Network Public Opinion of College in the Big Data Era

随着互联网技术的革新与发展,人类进入大数据时代,以互联网为媒介的意见表达渠道层出不穷,民众的利益表达机制不断多元。高校作为一个特殊的单元其舆论敏感度十分显著,如何发挥高校在网络舆情管理领域中的积极作用,建立完善的网络舆情处置机制是高校网络舆情管理工作面临的新课题。利用文献研究方法,旨在研究大数据背景下高校如何利用大数据平台和信息技术手段开展网络舆情管理工作,合理构建网络舆情处置机制,并对目前高校网络舆情管理中的不足提出相应的对策建议。

With the continuous innovation and development of internet technology,human beings have entered the era of big data.Mediated by the internet,the ways of opinion-expressing have been emerged in endlessly and the interest expression mechanism of the public has been diversified.As a special unit,college is highly sensitive about public opinions.How to fully play their positive role in the management of network public opinion and establish a proper disposal mechanism are new tasks for colleges and universities.Using documentary research,this paper aims to study how to carry out online public opinion management in colleges and universities by taking advantage of big data platform and IT means under the background of big data.Disposal mechanism should be constructed reasonably and relevant countermeasures about insufficient in current online public opinion management are also put forward.