摘要
文章先分析了具体研究内容和研究思路,随后介绍了传统教学模式下的基础问题,并提出了蓝墨云班“市场营销”课程混合式教学实践措施,包括构建线上教学平台、学生学情调查、教学内容微重构、课程资源开发、课程教学活动、课程考核评价,希望能给相关人士提供有效参考。
The paper first analyzes the specific research content and research ideas,then introduces the basic problems under the traditional teaching mode,and proposes the mixed teaching practice measures of the blue ink cloud class marketing course,including the construction of online teaching platform,student learning situation.Investigation,micro-reconstruction of teaching content,curriculum resource development,curriculum teaching activities,curriculum evaluation and evaluation,hope to provide effective reference for relevant people.
作者
李颖
Li Ying(Shaanxi College of Communication Technology,Xi’an 710018,China)
出处
《无线互联科技》
2019年第10期74-75,共2页
Wireless Internet Technology
基金
陕西省教育科学规划课题
项目名称:移动云教学平台下基于CDIO理念的市场营销类课程混合式教学设计与应用研究
项目编号:SGH17V048
