论广告摄影对中国日用陶瓷产品发展的影响

On the Influence of Advertising Photography on the Development of China’s Daily Ceramic Products

广告是一种策略,售卖商品只是目的之一,广告是一种对企业形象和企业文化长期发展的战略。陶瓷广告摄影的目的主要是让消费者了解陶瓷产品的功能,促使消费者产生强烈的购买欲望。陶瓷产品的流通、销售和市场经济的发展是离不开的,陶瓷广告的宣传推动了陶瓷产品的销售。本文着重讨论广告摄影对中国日用陶瓷产业发展的促进作用,我会通过中国广告摄影的发展概况及日用瓷的分类、广告摄影在日盈陶瓷产品宣传中的优越性、陶瓷产品摄影的表现手法、以及广告摄影对中国日用瓷产业发展的推动这几方面进行探讨。

The purpose of ceramic advertising photography is to let consumers understand the function of ceramic products and promote consumers' strong desire to buy. The circulation, sales and development of the market economy of ceramic products are inseparable. The promotion of ceramic advertising promotes the sales of ceramic products. This paper mainly studies the influence of advertising photography on the development of Chinese daily-use ceramic products, aiming at giving full play to the advantages of advertising photography and helping China's daily-use ceramic enterprises to achieve maximum economic benefits.