基于文化融合视域下博物馆文创产品的设计与转化

The Design and Transformation on Museum Cultural Creativity Products of Acculturation

以“Things East Weast”模型为切入点,通过对故宫淘宝文创产品的实例研究,分析了文化融合模型在文创产品转化中的优势。将文化融合理念与文创产品设计相结合,从理论上形成博物馆创意开发设计策略,建立文创产品创意创新的可操作模型,以期对文创产品创意设计的具体实施提供参考依据。

Taking the′Things East West′model as the entry point,the paper analyzes the advantages of the acculturation in the transformation of cultural and creative products based on the case study of such products about the Palace Museum sold in Taobao.The concept of acculturation is combined with the design of cultural and creative products to form the development and design strategies of the museum and an operational model of such products is established.In this way,the paper hopes to provide some reference for the specific implementation of the design of cultural and creative products.