基于用户画像的图书馆个性化智慧服务模型框架构建

Model Framework Construction of Library Personalized Smart Service Based on User Portrait

用户画像为图书馆理解用户、洞察用户,进而实现知识性、场景性、主动性的个性化智慧服务提供了有力工具。提出基于用户画像的图书馆个性化智慧服务模型框架,应用机器学习等智能技术分析和挖掘用户大数据,构建用户画像,以用户画像关联用户和资源,为用户提供个性化智慧服务。着重从知识服务、阅读推广、场景推荐、主动定制等方面提出基于用户画像的图书馆个性化智慧服务策略。

User portrait provides a powerful tool for libraries to understand users,penetrate users and realize the knowledge,scene and initiative personalized smart service.This paper proposes the model framework of personalized smart service of library based on user portrait,uses intelligent technologies such as machine learning to analyze and mining user big data and build user portraits,links users and resources by using user portraits,and provides users with personalized smart service.Strategies of library personal ized smart service based on user portraits are proposed from aspects of knowledge service,reading promotion,scene recommendation and initiative custom made service.