摘要
随着户外休闲产业的不断发展,户外运动逐渐进入大众视野,并火速发展,存在着巨大的市场潜力。本文运用文献资料法、专家访谈法、实地考察法等,分析梵净山户外运动赛事资源,了解其户外运动赛事开展现状,分析制约赛事品牌化的因素,并有针对性的提出合理的开发意见。
With the continuous development of the outdoor leisure industry,mountain outdoor sports have entered the public’s field of vision,and developed rapidly with a huge market potential. This paper uses the literature data method,expert interview method,field survey method,etc. to analyze the resources of Fanjingshan outdoor sports events,understand the current situation of outdoor sports events,analyze the constraints of the event promotion,and propose reasonable development opinions.
作者
郑军
张小林
Zheng Jun;Zhang Xiaolin(Jishou University,Jishou 416000,Hunan,China)
出处
《体育科技文献通报》
2019年第7期52-53,共2页
Bulletin of Sport Science & Technology
基金
吉首大学研究生科研创新项目(体育类)(项目编号:JGY201862)
关键词
梵净山
户外运动
赛事资源开发
策略
Fanjing mountain
outdoor sports
event resource development
strategy
