大型赛事与城市形象的国际传播——以广州举办的大型体育赛事为例

Large-scale Events and the International Dissemination of City Image——A Case Study of Large-scale Sports Events Held in Guangzhou

运用文献资料法等,梳理大型赛事与城市形象的国际交流的关系,大型体育赛事日益成为城市形象传播的重要手段,其在城市发展中的作用也越来越受到人们的关注和重视。因此,举办这些赛事已逐渐成为各大城市对外传播和宣传的王牌手段。广州作为一个国际大都市,在过去的几年里举办了许多大型体育赛事,并成功地利用这些赛事作为促进广州国际传播和树立城市形象的机遇和载体。本文从举办大型赛事的角度出发,探讨了大型体育赛事与国际城市形象传播的关系、手段和策略。

By using the method of literature,the relationship between large-scale sports events and the international communication of city image is combed,and the large-scale sports events represented by large-scale sports events are increasingly becoming an important means of the dissemination of city image. Its role in urban development has been paid more and more attention to. Therefore,the hosting of these events has gradually become a major city dissemination and publicity trump card means. As an international metropolis,Guangzhou has held many large-scale sports events in the past few years,and has successfully used these events as an opportunity and carrier to promote the international dissemination of Guangzhou and to establish its image as a city. This paper discusses the relationship,means and strategies between large-scale sports events and the dissemination of international city image from the holding of large-scale sports events.