从静态到动态、从时间到空间——论新媒体背景下非物质文化遗产传播研究趋势

From Static to Dynamic, from Time to Space: On Research Trends of Intangible Cultural Heritage Communication under the Background of New Media

新媒体背景下的非物质文化遗产传播研究,总体呈现出“从静态到动态,从时间到空间”的研究趋势。“从静态到动态”主要体现在两个方面,一是从静态的“数字化保存”,到开放、多元、共享的“数字化开发与利用”研究;二是从追求非物质文化遗产意义的“原生态”,到接受历史进程中非物质文化遗产意义的扬弃与流变。而“从时间到空间”也主要体现在两个方面,一是由注重代际之间非物质文化遗产意义的传承,到关注空间范围非物质文化遗产意义的传播研究;二是注重非物质文化遗产意义生成的文化空间研究。

The research on the communication of intangible cultural heritage under the background of new media generally shows the trend of the transition from static to dynamic and from time to space. The transition from static to dynamic is mainly embodied in two aspects: one is that the research turns from the static digital preservation to the open, pluralistic and shared digital development and utilization;the other is the shift from pursuing the original ecology of the meaning of intangible cultural heritage to accepting the sublation and evolution of the meaning of intangible cultural heritage in the historical process. The transition from time to space is also mainly embodied in two aspects: one is that the research focus shifts from the inheritance of the meaning of intangible cultural heritage over generations to the spatial communication of the meaning of intangible cultural heritage;the other is to pay attention to the research on the cultural space of the meaning generation of intangible cultural heritage.