徽州传统村落文创产品的设计创新策略

Design Innovation Strategies of Cultural Creative Products in Huizhou Traditional Villages

徽州传统村落作为非物质文化遗产,其自然、人文资源丰富.随着该地区旅游业的日益发展,顺应我国对文化创意产业大力推动的趋势,对徽州传统村落的文创产品进行设计创新研究,是一种重要的文化传承手段.结合目前徽州传统村落文创产品的现状,分析其创新设计原则,探索徽州传统村落文创产品的设计创新方法及意义,能够为设计师提供新的创意思路,让文创产品在符合地域多元化的主流趋势下具有更为广阔的发展空间.

As intangible cultural heritage,Huizhou traditional villages are rich in natural and human resources.With the increasing development of tourism in this area,in line with the trend of vigorous promotion of cultural and creative industries in our country,it is an important means of cultural inheritance to design and innovate the creative products of traditional villages in Huizhou.Combining with the current situation of Huizhou traditional village creative products,this paper analyses its innovative design principles,explores the innovative design methods and significance of Huizhou traditional village creative products,which can provide designers with new creative ideas,and gives the creative products a broader development space in line with the mainstream trend of regional diversification.